From the Producer:
"The Absolut Company began in 1979 when a few daring entrepreneurs managed to bring a then unknown Swedish vodka onto the competitive U.S. market. Absolut Vodka became the choice of the cool vodka drinker and, following a successful ad campaign, established itself as a way of life – one intimately connected with art, design, fashion and creativity. Since 2008, The Absolut Company has been a part of the Pernod Ricard Group, growing its portfolio to include several brands. We are now a global industry leader, known for our fast-moving, agile way of doing things. One vital ingredient has always remained at the heart of our success: the passion and perseverance of our people. "