From the Producer:
"Creating the world’s smoothest rum (and living up to the Cruzan name and quality standards) takes more than our care and craftsmanship. It takes using the same painstaking process every time, from fermentation to removing any impurities to aging it properly.
The Nelthropp Family has taken its time to perfect a process, earn an esteemed reputation, and make an island famous for Cruzan Rum’s smooth, versatile rums. There’s just no separating the Nelthropp Family from St. Croix. After all, they named their rum Cruzan after the island’s natives, known as "Crucians."