As the best-selling brand in its home country for 30 years, The Famous Grouse is called "Scotland's Best Loved Whisky" for good reason. With a standard line of blended whiskies, as well as periodic special releases and limited editions, The Famous Grouse can be found in 100 countries worldwide, selling more than 30 million bottles a year.
The story of The Famous Grouse goes all the way back to 1800, when Matthew Gloag opened a small grocery, wine and spirits store in Perth, Scotland. Although it was just a local store, his reputation for professionalism and his nose for fine wine and spirits grew. In 1842, he was invited to help cater a banquet for Queen Victoria and Prince Albert during their first State visit to Scotland.
Towards the end of the century, the business was taken over by Matthew's son William, and then by William's nephew, also named Matthew, a man with 22 years of experience working in fine wines. In 1896, the younger Matthew applied his talents to creating a whisky blend which he called "The Grouse." It grew popular so quickly that within a decade, he had added the word "Famous" to the name. The Famous Grouse would thrive for the next century, not faltering during World War I, and even Prohibition could do little to dim the company's success. They simply sold to enthusiastic buyers in the Caribbean instead of the US market.
The Famous Grouse blended whisky has at its core two of the more well-known single malts, Macallan and Highland Park.