During winter, wines were left outside and the liquid left over separated from the ice creating a rather harsh and primitive distillate. Fris takes modern column-still vodka and undertakes a special and more sophisticated freeze distillation to help remove oils and other impurities.">

The viognier is not an easy grape. It has low and unpredictable yields and we can only pick it when it's fully ripe - a window of a day or two. Sometimes I think we might be fixated on doing things the hard way. Probably it's just the German way.

When I taste the results I remember why.">

This chic, affordable and honest vodka is made from pure, all natural winter wheat. It is distilled five times for incredible smoothness and blended with clear spring water. In spite of all that, at the end of the day, you will still mix it with soda and limes - so why pay more?

The message flaunts the simplicity of the product. The brand is uncomplicated, straightforward and direct. Let's be honest, it's just vodka.">

Part of Haku’s unique creation process, the bamboo charcoal filtration is a Suntory proprietary method. Like a sponge, the charcoal absorbs the impurities present in the distillate, eliminating anything that might detract from the taste. This gives the vodka a clean and clear flavor. Moreover, the minerals from the bamboo charcoal add a remarkably smooth and mellow character.

The use of bamboo charcoal for water filtration is one of the fundamentals of Japanese culture and goes back to ancient Japan where charcoal was said to "sweeten" the water for tea. It is known for its incredible filtering ability, which comes from its super-porous structure — 3 times more porous cavities per gram than other wood charcoal. As bamboo is a fast-growing plant, supply is abundant and sustainable in Japan.

The product design harmonizes the Japanese traditional aesthetic with an evolving modernity. To convey it as a Japanese Craft Vodka, we use Japanese material with a touch of artisanal quality — simple and pure. Through the curved lines on the bottle, we represent the stream glistening through Japanese nature and Japan’s four seasons. The label design consists of Junpaku (pure-white) washi paper — representing the beauty of Japanese white rice, which is the soul of this vodka — and Kanji calligraphy "Haku" with sumi ink, as well as red and gold colors only. The result: a minimal and modern Japanese design, free of unnecessary adornments.">

TASTING NOTES:

Pure and crisp on the nose. The fresh and clean taste finishes with hint of soft vanilla. This is the way vodka should taste.">